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research reports

The following reports are available for downloading:

Birding is one of the fastest growing nature-based tourism activities world-wide and is experiencing similar growth in interest and popularity in South Africa. It has also been recognised that avitourism is an important part of the global growth in naturebased tourism. South Africa is a premier destination for avitourism, due to its large diversity of birds and endemic species, as well as a full complement of major bird habitats in Africa. However, insufficient data and a lack of co-ordinated industrywide planning for future development have made it difficult to develop a targeted strategy to grow this sector. Recognising that South Africa has the potential to grow this untapped niche market, the dti concluded that an assessment of the status of the avitourism segment in the country was both necessary and timely.

The information contained in these booklets are based on outcomes of the dti Avitourism in South Africa research study, commissioned by the dti in 2009. The purpose of the study was to assess the status of avitourism in South Africa, and identify opportunities and constraints to the future development and sustainability of this niche tourism market.

• Information Booklet
  Quick overview of contents
  • What is Avitourism?
  • Why Avitourism?
  • Avitourists: Behavious and Preferences
  • Avitourism Locations and Hotspots
  • Avitourism Activities and Services
  • Opportunities in Avitourism
  • Case Studies of Successful Avitourism Businesses
  • Sources of Assistance for Avitourism Activities
  • Industry Contact Details
  
   
• Research and Analysis Report
  Quick overview of contents
  • Economic and Policy Context of Avitourism
  • Why avitourism?
  • Why avitourism?
  • Why avitourism?
  
   
• Opportunities and Recommendations
  Quick overview of contents
  • The Significance of Tourism to the South African Economy
  • Avitourism Opportunities
  • Definition of avitourism
  • Profile of avitourists and potential target-market segments
  • Economic impact of avitourism in South Africa
  • Environmental and conservation impacts of avitourism
  • Potential contribution of avitourism to National Tourism Growth Strategy and the dti objectives
  • Recommendations and Implementation Plan
  • Cross-cutting recommendations
  • Recommendations for meeting National Tourism Growth Strategy objectives

Archive

• AC 2007 KZN Report [1.6MB]
  Population size and distribution of blue, grey crowned and wattled crane in KwaZulu-Natal, South Africa, determined by an aerial survey during July 2007
• BirdLife SA - Guiding the Future [1.21MB]
• People and Biodiversity [1.60MB]
• The Value of Birding Tourism [117KB]